Take 7 steps to get content on track.
To fast-forward your content marketing, use a practical 7-step approach. These 7 steps can help you launch or reboot a content marketing program.
Most content marketing breakdowns are caused by skipping steps.
You can fast-forward content marketing, but don’t take shortcuts. Don’t skip a step!
As a marketing change agent, I consult with clients, lead content marketing workshops for the Association of National Advertisers (ANA), and write the weekly Simplify Marketing blog.
With experience from Fortune 500 companies such as AT&T, RR Donnelley and Tellabs, I've been named:
- Content Marketer of the Year by the Content Marketing Institute.
- Best Marketer by BtoB magazine.
- A B-to-B CMO to watch by Fierce CMO.