When it’s time to fast-forward your marketing, call Crystal Clear Communications. We work side by side with you to build a dynamic strategy, rev up your marketing and help you succeed.
As old-school marketing loses its zip, more and more marketers are turning to content marketing to perk up results. Customers’ buying journey happens 2/3 online, and just 1/3 with sales.
Will buyers find your content marketing? Is your content strategic and powerful enough to carry buyers through the buyers’ journey — converting into customers and revenue?
Tap our deep expertise, including more than 30 years in marketing, journalism and communications. You’ll find that we:
- Understand your business.
- Bring you bold insights and inventive ideas.
- Make it work for you.
Here’s our 2-minute video on how we approach content marketing:
We help you succeed with these marketing services:
- Content marketing start-ups and reboots
- Competitive content and communications audits
- Content marketing workshops
- Message maps
- Buyer persona insights
- Content production
- Content curation.
Genuinely useful content wins. Buyers decide which content makes the most sense and delivers the greatest value. They’re looking for new ideas and answers to their questions.
Buyers don’t want to be sold. They want to be helped.
Strategic content provides ready answers to customers’ problems, questions and pain points – as identified by customers themselves, by sales and by customer service.
First help, then sell. Good content starts with customers’ key questions and your solution’s relevant benefits.
To deploy content strategically, analyze the buying process and offer exactly what customers need when they need it. Address the needs of buying decision-makers, as well as those of buying influencers, at each step in the buying process. That’s how you convert content users into paying customers.
5 Ways To Speed the Journey from Content to Cash
Content Marketing World
A standing-room-only crowd heard my speech How to Speed the Journey from Content to Cash. Here are links to my infographic and a blog, and my presentation on SlideShare:
Crystal Clear Communications brings you inventive marketing that helps you succeed in meeting your customer and revenue goals.
When it’s time to fast-forward your marketing, call us at Crystal Clear Communications.