Competitive content audits answer 3 crucial questions:
- What are your competitors up to?
- How can you outsmart competitors rather than outspend them?
- How can you outmaneuver them with your content marketing?
A competitive content audit brings you deep insights into your content as customers see it. An audit gives you peripheral vision into what competitors are doing, so you can outflank them.
Audits bring to light new ways to outsmart your competitors. Our competitive audits enable you to improve the utility of your content and communications, engage more buyers and improve your marketplace position.
We present a thorough competitive analysis that includes:
- Search performance for your brand and competitors
- Website content from your brand and competitors
- Social media from your brand and competitors, such as LinkedIn, Facebook, Twitter, SlideShare, YouTube, Reddit and Twitch
- News media presence for your brand and competitors
- Electronic marketplace presence for your brand and competitors.
Gain an in-depth view of your existing communications strengths, gaps and opportunities. Our audit sheds light on what your competitors are doing well and what they’re doing poorly, so you can take advantage quickly.
During our content audit, we:
- Assess types and frequencies of communications over the past 12 months.
- Evaluate communications vehicles on a wide range of dimensions.
- Use metrics to identify patterns behind the communications that are most-used and least-used.
- Identify opportunities to close any gaps and build on your communications strengths.
Based on the above analysis, we pinpoint specific opportunities for you to outflank competitors. We organize our report to offer both short-term and long-term recommendations.
And it’s quick. Once the scope is agreed, audits can move from start to finish in just a few weeks.
We’ve helped small businesses, professional associations and large companies become even more successful with competitive content audits in the United States, France and Germany.
We’re ready to help you. To learn more about competitive content audits, call Crystal Clear Communications at +1-630-383-6047.