How a small firm used “Pufferfish Marketing” to land big customers. Pufferfish Marketing helps you win when the competitor is Goliath, and you’re David. Maximize the advantages you can bring to surround customers with your message, one at a time. To win big new accounts, get really close to your customer, then apply Pufferfish Marketing to […]
Thought-provoking content challenges customers’ thinking. That’s what Sales needs most from marketing. At Tellabs, George Stenitzer commissioned original industry analyst studies to create thought-provoking content customers could not resist. Leading Thought: “The C Word, What Marketing Should Be Giving Sales” Contact Us
To capture customer attention, make sure the story’s about them. This Q&A with George Stenitzer talks about why marketers need to celebrate customers’ successes. How Tellabs celebrated 9 customers’ successes in its video, digital, social and print content. Tellabs’ Stenitzer: Tell your customers’ stories rather than your own while content marketing Contact Us […]
The role of technology marketers is changing quickly. So marketers need to embrace content marketing, take advantage of digital and social media, and challenge customers with thought-provoking content to leapfrog past competitors. View “An Interview with George Stenitzer, VP Marketing and Corporate Communications, Tellabs” at marketingmoves.com Contact Us
Thought-provoking mobile and social content wins attention and customers. With sound strategy, a company blog, magazine, videos, social media and other content marketing add up to success, winning recognition as a Fierce CMO BtoB CMO To Watch.