The key to content marketing: Help customers before you sell.
As a marketing change agent, I consult with clients, lead content marketing workshops for the Association of National Advertisers (ANA), and write the weekly Simplify Marketing blog.
With experience from Fortune 500 companies such as AT&T, RR Donnelley and Tellabs, I've been named:
- Content Marketer of the Year by the Content Marketing Institute.
- Best Marketer by BtoB magazine.
- A B-to-B CMO to watch by Fierce CMO.
Latest posts by George Stenitzer (see all)
- Q&A – “How do you convince all levels of an organization to move toward content marketing and away from campaign to campaign?”
- “How do you efficiently take one piece of content and quickly adapt it across internal/external channels?” – Top 100 Question
- “How do you maximize content with as little effort and time as possible?” – Top 100 Question